Legal

Privacy Policy

Last updated: May 2026

Fulcrum Collective is a growth systems advisory firm. This policy explains what data we collect when you use this website, how we use it, and what rights you have over it.

What We Collect

We collect information in two ways:

  • Information you give us directly - name, email, company name, and any message you send through our contact or assessment forms.
  • Information collected automatically - pages visited, time on site, referring URL, and general geographic region via analytics tools. We do not collect precise location data.

How We Use It

  • To respond to inquiries and schedule conversations
  • To understand which content is useful and improve the site
  • To follow up on services you have expressed interest in
  • We do not sell your data. Ever.

Analytics

We use Google Analytics 4 to understand site traffic and content performance. This uses cookies and may collect your IP address in anonymized form. You can opt out via browser settings or the Google Analytics Opt-out Browser Add-on .

Third-Party Services

We use the following third-party services which may process your data as part of their normal operation:

  • Zoho CRM - stores contact and inquiry data
  • Cal.com - powers call booking (if you book a call)
  • Google Analytics - site traffic and engagement
  • Cloudflare Workers - website hosting and edge delivery
  • Sanity - content management
  • Cloudflare - DNS and security layer

Each of these services has its own privacy policy governing their data practices.

Data Protection

We take reasonable steps to protect your information. Data submitted through our forms is transmitted over HTTPS. We limit access to contact data to people who need it to follow up with you. We do not store payment information directly.

Your Rights

You have the right to:

  • Request a copy of the data we hold about you
  • Ask us to correct inaccurate information
  • Ask us to delete your data
  • Opt out of any future communication

To exercise any of these rights, email us at info@fulcrumcollective.io .

Changes to This Policy

We may update this policy from time to time. If we make significant changes, we will update the date at the top of this page. Continued use of the site after changes constitutes acceptance of the revised policy.

Contact

Questions about this policy? Reach us at info@fulcrumcollective.io .